The Best Way to Get Customer Feedback With Six Sigma
Every Six Sigma project that you undertake requires that you listen to the voice of the customer. This is because if you assimilate what the customers’ needs are, you will be able to bring about changes accordingly.
Collecting data is the most important process in the Measure phase. This is the foundation upon all subsequent actions are decided upon. There are a few things to be considered in this process, the time required to gather the data, the cost involved and the pros and cons for the process are among others.
The telephone surveys of customers are based on samples collected from amongst the entire population. If the data collection is done properly, such samples can be generalized to the entire population. However, such telephone surveys prove to be expensive though the information collected is very valuable. Another disadvantage of such surveys is that if the questions are standardized, then it could prove to be a very rigid interaction, with the possibility that the data being received could be incorrect.
Mail surveys can get some good quantifiable data without being as expensive as telephone surveys. If the questionnaires are well drafted and designed, they can yield substantial information. However, the responses may take some time to come, and the feedback may come in very late, unlike telephone interviews that give immediate responses.
In person focus groups, as well as online ones, are very costly, but also highly effective. The information gathered from this method is larger in quantity as well as quality. Online focus groups are also advantageous because of the variety of people and locations represented.
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